Positioning: The Battle for Your Mind by Al Ries & Jack Trout.
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Permission Marketing by Seth Godin.
Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising.
Icarus Deception by Seth Godin.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. The path of the artist isn’t for the faint of heart – but Godin shows why it’s your only chance to stand up, stand out, and make a difference. The time to seize new ground and work without a map is now. So what are you going to do?
Epic Content Marketing by Joe Pullizzi
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space? Epic Content Marketing. One of the world’s leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.
Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act – without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about. Once we hook customers in with epic content, they reward us by sending our sales through the roof.
Selling the invisible by Harry Beckwith
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style.
“Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation. “
“All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.”
“If you envy successful people, you create a negative force field of attraction that repels you from ever doing the things that you need to do to be successful. If you admire successful people, you create a positive force field of attraction that draws you toward becoming more and more like the kinds of people that you want to be like.”
These are just three quotes that motivate us to act every day.
Brian Tracy is the author of over seventy books that have been translated into dozens of languages. His popular books are:
“Earn What You’re Really Worth”
“Eat That Frog!”
“The Psychology of Achievement”
More and more people are offering motivational training and development courses based on his books. However, not all of them events are good… Think twice before you decide to buy a ticket. Nowadays, everyone can become a mentor based on the knowledge of others.
If you want to understand yourself, look for sources!
We recommend the official website www.briantracy.com
“Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.” – George Lois.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos.
“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengel.
“Be yourself. Everyone else is already taken.” – Oscar Wilde.
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford.
“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” – Jef I. Richards.
“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain.
Przemek Malachowski is not only an excellent graphic designer …
Apart from creating logos, T-shirt designs and stickers, his greatest passion is tattooing. Exactly, he is also a tattoo artist. In fact, he is the owner of INKDEN TATTOO STUDIO & LASER REMOVAL CLINIC in Blackpool – 5 star hygiene rating for both tattooing & tattoo removal. Four resident artists working in varied styles making your dream tattoo possible for anyone’s taste.
Przemek “Shamack” is an award winning artis. He has loved the art of Tattooing since he was 15 and started his career in 2008. Shamack has a wide range of styles including Black and Gray, Realism and Color work, but his passion lies in Bio-Mechanical. His client base speaks for itself with customers returning for every session with the expectation of a world class tattoo and great laughs.
We run regular Screen Print Courses where you can learn the whole process from start to creating your own prints.
10am to 4pm.
£85 per person (includes all materials).
Courses are available 7 days a week.
Courses can be flexible to suit your needs.
Please call for more information 07715 047777