“Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.” – George Lois.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos.

“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengel.

“Be yourself. Everyone else is already taken.” – Oscar Wilde.

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford.

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” – Jef I. Richards.

“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain.